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Canadian adult broadcaster Sex-Shop Television Inc. rebrand its popular Vanessa TV service as Vivid TV in a new partnership venture with Vivid Entertainment, effective October 28, 2014. The companies made the announcement that Sex-Shop Television chief executive officer Anne-Marie Losique will head the channel. With programming in both French and English, the channel will provide the most popular Vanessa TV programming, along with content from Vivid. Says Ms. Losique:
“In collaboration with Vivid Entertainment, we will be able to offer what will be unquestionably the broadest and highest quality adult viewing packages in Canada. This is an exciting new venture for our company. Our viewers will get the best of both worlds.”
Vivid co-chairman Bill Asher said:
“Vanessa TV is without a peer in Canada as a provider of fine adult programming. We are delighted they are taking the lead in bringing Vivid TV to audiences throughout the country. Because Anne-Marie knows the market so well, she’ll be able to package the best of Vanessa TV and Vivid TV.”
Sex-Shop Television Inc. the owner of Vanessa TV is licensed by the Canadian Radio-Television and Telecommunications Commission CRTC to provide “television programming service devoted to the themes of charm, sensuality, eroticism and sexuality.” News of the new venture was quickly picked up the by mainstream, trade and adult media in North America, ranging from Le Journal de Montreal to Multi Channel News. PornBizNews began its coverage of the story this way : “In another example of Vivid taking over the porn streaming market place – Canadian adult broadcaster Sex-Shop Television Inc. will rebrand its popular Vanessa TV service as Vivid TV in a new partnership venture with the multichannel television division of Vivid Entertainment at the end of October.”
